Search Engine Optimisation
The cornerstone of your website’s success!
What is SEO?
SEO is short for “search engine optimization”, which is the process of fine-tuning your website so that it moves up the search engine results ladder.
Obviously, Google is the main focus of any SEO-related activity, but other search engines are also included in the mix.
Why is SEO important? Because the more you move up among search results, the more organic traffic you get, and organic traffic is the best traffic of them all – it’s completely free and you can expect long-term results from it!
How does SEO benefit you?
Many factors can influence your rating among search results, so it’s important that you leave SEO to professionals (like yours truly) for the best possible results, which include the following:
Better Visibility
The higher your position is among search results, the easier it is for an average user to reach you.
Quality Leads
People coming to your website won’t be some random visitors who stare at your offer with a blank expression on their face. No, they will come precisely because they need what you’re offering, which makes them much more likely to make a purchase.
Profit
No matter how you slice it, investing in SEO is an investment that brings profit. Not only because of the reasons mentioned above but also because you won’t have to spend anything to attract more visitors – they will just keep coming organically.
Just ot make sure we are on the same page – you still need the budget to get the ball rolling.
Our approach to your website’s SEO
With a rock-solid system in place, we are allowed to help our clients efficiently. Every time. And we will always keep you in the loop about what’s happening.
But just to show you what to expect, this is how we roll:
In order to be able to deliver, we have to know what we’re dealing with. But our analysis doesn’t just include your website – our SEO experts will take a look at the leaders in your industry and see what their strategies are and how we can build on them.
On top of that, we will also research the keywords that you should be focusing on. We’re not messing around!
Once the analysis is complete, we know what needs to be done to make your website perform better. This is the on-page part of the whole SEO process, and we’ll get right to it.
The overall result of all of this will be a website that is much more pleasant to use, and search engines will be able to more precisely discern what it’s about and thus rank it higher.
Next, we need to spread the word. We do this by placing links on other, carefully selected websites that point to yours. This is the off-page part of SEO.
By doing this, we show both people and search engines that you are a reputable and trustworthy source of information when it comes to topics in your particular field. It’s like being in a nightclub, and we are the best wingman you could possibly want.
Honesty is the best policy. You will know exactly how your website is doing and how our actions have impacted its performance through regular briefings with our team.
Numbers don’t lie. We will always be completely honest with you, and you can be completely open with us, too. Touching, isn’t it?
