Local SEO is a sub-category of SEO, but also a vital part of it if you have a physical address for your business. It is meant to help you make your presence known in a defined area, be that a city, a region or even just a neighborhood.
However, SEO by itself is still quite important because you need to be in a position from which you can generate organic traffic if you are to rank well in local searches.
Local SEO is particularly important for small firms who rely on their immediate surroundings for their business, but it can also help larger companies become more visible in an area they’ve targeted for whatever reason.
Yes, yes, we are aware that we’ve answered this already, but allow us to get into some finer details of the whole process.
With local SEO, your business can benefit in more ways than one. It can help you:
The results someone sees when conducting a local search primarily depend on their location. On that, we have no influence.
However, what we can do is use these big brains of ours to come up with a strategic approach that covers all the other most important factors. It looks something like this: